HUMMEL AND ASTRID ANDERSEN HAVE COLLABORATED ON A CAPSULE COLLECTION FOR AUTUMN/WINTER 2020. HUMMEL HAVE A LONG HISTORY OF SUPPORTING POSITIVE SOCIAL CHANGE – UNDER THE CREATIVE DIRECTION OF ASTRID ANDERSEN THIS COLLABORATION SEES THEM RE-PURPOSE THEIR ARCHIVES OF UNUSED STOCK, ADVOCATING A FUTURE OF MORE CONSCIOUS CONSUMPTION. 

hummel x Astrid Andersen AW20

The Apparel Campaign

The Footwear Campaign

Locations:

hummel warehouse, Flensburg, Germany

Sylab Sewing Factory, Ikast, Denmark

hummel HQ, Aarhus, Denmark 

Copenhagen Distillery, Copenhagen.

Truman Brewery, Shoreditch, London.

 

Client: hummel x Astrid Andersen

Video: MADD Creative

Cameras: Craig Maddison, Danny Cordeaux, Kasper Laursen & Nikolaj Simonsen.

Edit: Craig Maddison

Music: Craig Maddison & Tomek Naden

PR: The Lobby

The Documentary

© 2017 | MADD Since '81| London | info@maddsince81.com

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