The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese. While February 14 remains the globally recognized Valentine’s Day, May 20 (520 Day) is often regarded in China as a version of Valentine’s Day, holding special significance as it symbolizes “I Love You.”
We were able to help Cartier and The 10 Group produce a live stream for Chinese consumers to celebrate the occasion and present Cartier's amazing collection.
Cartier, New Bond St, London.
Creative Direction | The 10 Group
Live Producers: Leon Schlesinger & Tommy Panays
Director/Vision Mixer: Craig Maddison
Cameras: Josh Carr & Matt Scott
Photography: James Thompson
Live Stream: Streaming Tank
hummel x Astrid Andersen AW20
HUMMEL AND ASTRID ANDERSEN HAVE COLLABORATED ON A CAPSULE COLLECTION FOR AUTUMN/WINTER 2020. HUMMEL HAVE A LONG HISTORY OF SUPPORTING POSITIVE SOCIAL CHANGE – UNDER THE CREATIVE DIRECTION OF ASTRID ANDERSEN THIS COLLABORATION SEES THEM RE-PURPOSE THEIR ARCHIVES OF UNUSED STOCK, ADVOCATING A FUTURE OF MORE CONSCIOUS CONSUMPTION.
The Apparel Campaign
The Footwear Campaign
hummel warehouse, Flensburg, Germany
Sylab Sewing Factory, Ikast, Denmark
hummel HQ, Aarhus, Denmark
Copenhagen Distillery, Copenhagen.
Truman Brewery, Shoreditch, London.
Client: hummel x Astrid Andersen
Video: MADD Creative
Cameras: Craig Maddison, Danny Cordeaux, Kasper Laursen & Nikolaj Simonsen.
Edit: Craig Maddison
Music: Craig Maddison & Tomek Naden
PR: The Lobby
The Great British Swim
Ross Edgley's Great British Swim.
On 4th November 2018, after 157 consecutive days at sea, Ross Edgley became the first person to successfully swim around mainland Great Britain. Along the way he swam 12 hours per day, consumed over 500,000 calories and broke three World Records. Re-watch footage of Ross’ momentous final kilometre here, where he is joined by 300 swimmers on the approach to the finish line on Margate beach.
Episodes - 24
Location - Entire Coast Of Great Britain
Project Duration - 5 months
4 World Records Broken
Production Company - RedBull Media
Emanuela De Paula
10 Years with Next
Work doesn't get much easier than spending the day with the lovely Emanuela De Paula to celebrate her 10 year anniversary with Next.
Production Company - Project Video
Shoot/Edit - Craig Maddison