hummel x Astrid Andersen AW20

HUMMEL AND ASTRID ANDERSEN HAVE COLLABORATED ON A CAPSULE COLLECTION FOR AUTUMN/WINTER 2020. HUMMEL HAVE A LONG HISTORY OF SUPPORTING POSITIVE SOCIAL CHANGE – UNDER THE CREATIVE DIRECTION OF ASTRID ANDERSEN THIS COLLABORATION SEES THEM RE-PURPOSE THEIR ARCHIVES OF UNUSED STOCK, ADVOCATING A FUTURE OF MORE CONSCIOUS CONSUMPTION. 

The Apparel Campaign

The Footwear Campaign

Locations:

hummel warehouse, Flensburg, Germany

Sylab Sewing Factory, Ikast, Denmark

hummel HQ, Aarhus, Denmark 

Copenhagen Distillery, Copenhagen.

Truman Brewery, Shoreditch, London.

 

Client: hummel x Astrid Andersen

Video: MADD Creative

Cameras: Craig Maddison, Danny Cordeaux, Kasper Laursen & Nikolaj Simonsen.

Edit: Craig Maddison

Music: Craig Maddison & Tomek Naden

PR: The Lobby

The Documentary

ASTRID ANDERSEN'S SS19 COLLECTION IS INSPIRED BY DANISH HERITAGE

A modern take on traditional streetwear.

Astrid Andersen‘s Spring/Summer 2019 collection was presented in a unique display for Copenhagen Fashion Week. A cast of models were staged in a home setting referencing the idea of family in Danish heritage.

We see 3M detailing on shiny, silver tracksuits and tops. Hoodies and button-up shirts are styled minimally to appear fresh and modern. The models range in age, body shape and gender showing that the clothing is truly a unisex offering. The location of the clothing was special as it was chosen to celebrate Danish architect Verner Panton. His geometric furniture and uncanny ability to design were channeled through the selection of each of the SS19 silhouettes.

SS19

Locations:

Copenhagen & London.

 

Client: Astrid Andersen

Video: MADD Creative

Edit: Craig Maddison

Music: Craig Maddison

PR: The Lobby

© 2017 | MADD Since '81| London | info@maddsince81.com

  • Grey Vimeo Icon
  • Grey Facebook Icon
  • Grey YouTube Icon
  • Grey Instagram Icon