Art School's shows are definitely amongst the most creative and almost cinematic in style which makes shooting their show films a lot of fun. This season was no exception, filmed during a Covid restricted summer, it was a socially distanced occasion held in the gardens of Waterlow Park in the gap before more restrictions were imposed in the U.K.


It streamed live during London Fashion Week SS21. 

Location: Waterlow Park, London.


Client: Art School


Eden Loweth

Film: MADD Creative

Directed/Edited by Craig Maddison

Music: Celeste

Cameras: Craig Maddison,  Danny Cordeaux, Elliot Heffron & Amari James

Camera Assistants: Ivone Pacheco Britton & Maisy Prynn 

PR: The Lobby

Production: Studio Boum

Make Up: Bea Sweat

Hair: Shon Hyungsun

Jewellery: Richard Porter x ART SCHOOL

Footwear: Dr Martens

Eyewear: T.D.Kent x ART SCHOOL

Studio Manager: Elly Beckford

Head Of Atelier: Row Seward


Astrid Andersen is one of the foremost menswear designers in the world. Based in both Copenhagen and London, Astrid's designs fuse the worlds of luxury and sports and her brand has garnered attention on the international fashion circuit for its unique, daring combination of luxe and sports-inspired fabrics. We are lucky to share an amazing working relationship with Astrid, covering everything from campaigns and runway shows, to social media content and a behind the scenes series.

London Fashion Week Men’s

Truman Brewery, Shoreditch, London.


Client: Astrid Andersen

Video: MADD Creative

Cameras: Craig Maddison & Danny Cordeaux

Camera Assistant: Kasia Dabrowka 

Edit: Craig Maddison

Music: Ciesay

PR: The Lobby


London born designer Richard Quinn established his eponymous label in 2016, upon graduating the Fashion MA at Central Saint Martins. 


Specialising in womenswear and textiles, his collections are bold and emotive creating a forward thinking unafraid vision. Richard creates garments with attention to innovative fabrications, focusing on his ability to combine unique handcrafted skill, with a refined high fashion sensibility. 

Richard Quinn was honoured by Her Majesty the Queen in February 2018 when the designer was presented with the inaugural Queen Elizabeth II Award for British Design to emerging British fashion designer Richard Quinn. 

The vibrant collections have been worn by the likes of Amal Clooney, Lady Gaga, Beyoncé, Kendall Jenner, Naomi Watts and most recently Lily Aldridge at the MET Gala to name a few. 


London Fashion Week SS20

Location: Old York Hall, London.

Client: Richard Quinn

Video: MADD Creative

Cameras: Craig Maddison, Danny Cordeaux & Jordan Adcock

Edit: Craig Maddison


Production: Event Concept

Full Show

Iceberg debuted on the market in 1974, back in the days when sportswear began marking the biggest mutation in modern patterns of dress and, along with, codes of behavior. For its part, Iceberg set in motion a twofold transformation: not simply sportswear, but knit sportswear.

London Fashion Week SS20

Location: Old Truman Brewery, London.


Video: MADD Creative

Cameras: Craig Maddison, Josh Van Hagen

Edit: Craig Maddison

PR: Lobby

Production: Blonstein

© 2017 | MADD Since '81| London |

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