Astrid Andersen 

Behind The Scenes


We were lucky enough to follow Astrid through the process of creating her AW20 collection to create a series of content that would give viewers a little insight into the work that goes into the production of both the clothes and the fashion show where they debut. 


Episodes - 4

Location - London/Copenhagen

Production Company - MADD Since '81

Directed/Edited - Craig Maddison
Cameras - Danny Cordeaux, Craig Maddison
Music/Sound Design - Craig Maddison/Tomek Naden


Production Pt 1 

Production Pt 2


The Great British Swim

Ross Edgley's Great British Swim.

On 4th November 2018, after 157 consecutive days at sea, Ross Edgley became the first person to successfully swim around mainland Great Britain. Along the way he swam 12 hours per day, consumed over 500,000 calories and broke three World Records. Re-watch footage of Ross’ momentous final kilometre here, where he is joined by 300 swimmers on the approach to the finish line on Margate beach.


Episodes - 24

Location - Entire Coast Of Great Britain

Project Duration - 5 months

4 World Records Broken

Production Company - RedBull Media

Emanuela De Paula

10 Years with Next

Work doesn't get much easier than spending the day with the lovely Emanuela De Paula to celebrate her 10 year anniversary with Next.

Production Company - Project Video

Shoot/Edit - Craig Maddison

© 2017 | MADD Since '81| London |

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