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BRANDS.GAMING. SPORT.
MADD XP. THE REAL LINK
BETWEEN BRANDS, GAMING AND
ACTION SPORTS. ​MADD XP IS A CREATIVE AGENCY
AT THE FOREFRONT OF FAN-LED STORYTELLING ACROSS
GAMING, ESPORTS AND EMERGING SPORTS. WE SPEAK THE LANGUAGE
OF PLAYERS, ATHLETES AND COMMUNITIES, CRAFTING STORIES
THAT FEEL TRUE TO THE CULTURES WE WORK IN.
COMBINING AWARD-WINNING PRODUCTION WITH
SENIOR CREATIVE LEADERSHIP DEEPLY ROOTED IN THESE SCENES,
WE HELP BRANDS SHOW UP WITH
CREDIBILITY
BUILDING STRATEGY, CONTENT AND END-TO-END
CAMPAIGNS BUILT DIRECTLY FROM COMMUNITY
INSIGHT.
WE CONNECT BRANDS TO GAMING AND SPORTING
CULTURE IN WAYS THAT FEEL RELEVANT AND
GENUINELY EXCITING.
WE MEET AUDIENCES WHERE THEY ARE,
ONLINE, IN-GAME, AND ON-SCREEN
SPEAKING IN THE ONLY
LANGUAGE THAT COUNTS:
AUTHENTICITY.
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"BRIDGING BRANDS TO THE WORLDS
OF GAMERS, CREATORS AND COMMUNITIES
THROUGH AUTHENTIC STORYTELLING"
WHO WE ARE
RICH BOWEN
An accomplished content leader, strategist and creative producer with deep experience shaping premium storytelling for global brands. Rich developed his craft at the BBC and Red Bull, directing teams across complex productions, commercial collaborations and ambitious creative campaigns.
CRAIG MADDISON
A creative director
and producer known for
shaping bold, cinematic
content for some of the
world’s most recognisable
brands. Through MADD Creative,
he has overseen high-profile
shoots, campaigns and
live productions,
combining sharp
creative vision with hands-on
production expertise.
WHAT WE DO
STRATEGY
BRANDING
DESIGN
CREATIVE
ANALYTICS
We provide a full range of services from 360 campaigns, Films, Social First Projects, Live Streams and Relays, to Channel Management, Analytics & Consultancy.
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