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Iceberg debuted on the market in 1974, back in the days when sportswear began marking the biggest mutation in modern patterns of dress and, along with, codes of behavior. For its part, Iceberg set in motion a twofold transformation: not simply sportswear, but knit sportswear.

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Full Show

London Fashion Week SS20

Location: Old Truman Brewery, London.

Client: ICEBERG

Video: MADD Creative

Cameras: Craig Maddison, Josh Van Hagen

Edit: Craig Maddison

PR: Lobby

Production: Blonstein

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