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SS22
We had a lot of fun shooting this one. Shot around the Olympic diving pool at London Aquatic Centre, featuring some indoor droning, underwater filming and Team GB divers.
It streamed live during London Fashion Week SS22.









Location: London Aquatic Centre.
Client: Rejina Pyo
Film: MADD Creative
Directed/Edited by Craig Maddison
Drone Pilot: Jack Smith
Drone Gimbal Op: Alfe Peter
Cameras: Josh Van Hagen, Danny Cordeaux & Amari James
Camera Assistant: Alice Rotherham
Styling: Isabellesayer & Rejina Pyo
Casting: Simone Schofer
Make Up: Bea Sweet at CLM Agency, using Lashify & Danessa Myricks
Hair: Ali Pirzadeh at CLM Agency, using L'Oréal Pro
Nails: OPI
Production: Studio Boum
Press: Daisy Hoppen, DH-PR
Music: Mimi Xu



AW21
"Andersen said she wanted to return in some respects to her origins, which she did in terms of both silhouette and sumptuousness. However her earliest basketball/fur/lace equation was succeeded by more various elements, less rigidly applied. Shot in the domed dining space of chef Rasmus Munk’s technologically decadent restaurant Alchemist, Andersen’s collection blends Aloha shirts, mesh baseball shirts, zebra-stripe jacquard, check flannel, one regally two-toned fur piece, and garment dyed jersey and denim." - Vogue Runway






Location:
Alchemist, Copenhagen, Denmark.
Creative Direction | Styling | Casting - Simon Rasmussen & Astrid Andersen
Director: Jens Langkjær
DOP: Frederik Säll
Post Production: Craig Maddison
(MADD Creative)
Music: Tomas Barfod & Jeppe Kjellberg


SS22
We were lucky enough to be asked to shoot the KNWLS show for SS22.
Shot in the gritty surroundings of an underground car park in Central London with a dark and moody lighting set up.
It streamed live during London Fashion Week.






Location: Q-Park Cavendish Square, London.
Client: KNWLS
Film: MADD Creative
Directed/Edited by Craig Maddison
Cameras: Danny Cordeaux & Amari James
Camera Assistant: Alice Rotherham
Production: Studio Boum


AW21
ART SCHOOL Autumn/Winter 2021 was shot on location at The Old Truman Brewery under strict Covid-19 government regulations.
It streamed live during London Fashion Week AW21.









Location: The Old Truman Brewery, London.
Client: Art School
DESIGNER & CREATIVE DIRECTOR
Eden Loweth
Film: MADD Creative
Directed/Edited by Craig Maddison
Music: Craig Maddison & Tomek Naden
Cameras: Craig Maddison, Danny Cordeaux & Amari James
PR: The Lobby
Stylist: Katie Grand
Production: Blonstein
Casting: Lucia Blayke & Emily Crooked
Make Up: Andrew Gallimore @ Of Substance
Hair: Shon Hyungsun @ The Wall Group
Millinery: ART SCHOOL x Noel Stewart
Footwear: Dr Martens
Watches: ART SCHOOL x Casio
Art Direction: Ahonen & Lamberg
Mentor: Cozette McCreery
Studio Manager: Elly Beckford
Studio Assistant: Milla Freya


SS21
Art School's shows are definitely amongst the most creative and almost cinematic in style which makes shooting their show films a lot of fun. This season was no exception, filmed during a Covid restricted summer, it was a socially distanced occasion held in the gardens of Waterlow Park in the gap before more restrictions were imposed in the U.K.
It streamed live during London Fashion Week SS21.









Location: Waterlow Park, London.
Client: Art School
DESIGNER & CREATIVE DIRECTOR
Eden Loweth
Film: MADD Creative
Directed/Edited by Craig Maddison
Music: Celeste
Cameras: Craig Maddison, Danny Cordeaux, Elliot Heffron & Amari James
Camera Assistants: Ivone Pacheco Britton & Maisy Prynn
PR: The Lobby
Production: Studio Boum
Make Up: Bea Sweat
Hair: Shon Hyungsun
Jewellery: Richard Porter x ART SCHOOL
Footwear: Dr Martens
Eyewear: T.D.Kent x ART SCHOOL
Studio Manager: Elly Beckford
Head Of Atelier: Row Seward



AW20
Astrid Andersen is one of the foremost menswear designers in the world. Based in both Copenhagen and London, Astrid's designs fuse the worlds of luxury and sports and her brand has garnered attention on the international fashion circuit for its unique, daring combination of luxe and sports-inspired fabrics. We are lucky to share an amazing working relationship with Astrid, covering everything from campaigns and runway shows, to social media content and a behind the scenes series.





London Fashion Week Men’s
Truman Brewery, Shoreditch, London.
Client: Astrid Andersen
Video: MADD Creative
Cameras: Craig Maddison & Danny Cordeaux
Camera Assistant: Kasia Dabrowka
Edit: Craig Maddison
Music: Ciesay
PR: The Lobby



SS20

London born designer Richard Quinn established his eponymous label in 2016, upon graduating the Fashion MA at Central Saint Martins.
Specialising in womenswear and textiles, his collections are bold and emotive creating a forward thinking unafraid vision. Richard creates garments with attention to innovative fabrications, focusing on his ability to combine unique handcrafted skill, with a refined high fashion sensibility.
Richard Quinn was honoured by Her Majesty the Queen in February 2018 when the designer was presented with the inaugural Queen Elizabeth II Award for British Design to emerging British fashion designer Richard Quinn.
The vibrant collections have been worn by the likes of Amal Clooney, Lady Gaga, Beyoncé, Kendall Jenner, Naomi Watts and most recently Lily Aldridge at the MET Gala to name a few.







Backstage
London Fashion Week SS20
Location: Old York Hall, London.
Client: Richard Quinn
Video: MADD Creative
Cameras: Craig Maddison, Danny Cordeaux & Jordan Adcock
Edit: Craig Maddison
PR: MGC
Production: Event Concept

Full Show




Iceberg debuted on the market in 1974, back in the days when sportswear began marking the biggest mutation in modern patterns of dress and, along with, codes of behavior. For its part, Iceberg set in motion a twofold transformation: not simply sportswear, but knit sportswear.






Highlights
London Fashion Week SS20
Location: Old Truman Brewery, London.
Client: ICEBERG
Video: MADD Creative