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Cartier


The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese. While February 14 remains the globally recognized Valentine’s Day, May 20 (520 Day) is often regarded in China as a version of Valentine’s Day, holding special significance as it symbolizes “I Love You.”
We were able to help Cartier and The 10 Group produce a live stream for Chinese consumers to celebrate the occasion and present Cartier's amazing collection.








Location:
Cartier, New Bond St, London.
Creative Direction | The 10 Group
Live Producers: Leon Schlesinger & Tommy Panays
Director/Vision Mixer: Craig Maddison
Cameras: Josh Carr & Matt Scott
Photography: James Thompson
Live Stream: Streaming Tank



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